Contributed article in our business series. We’re delighted to feature this book, written by our brilliant and experienced colleague Dr. Jean-Claude Junqua. Enjoy! – Kimberly

Why did I write this book?

Through the experience acquired with large corporations and working with many startups, I could understand the strengths and weaknesses of these two worlds, and also the gaps that currently exist with both types of organization to innovate and create new business. It became clear to me that the front-end and the back-end of innovation were often disconnected or had severe weaknesses that would prevent startups and corporations from effectively searching for new business and, when deciding to go forward with an opportunity, to execute it successfully. This realization prompted me to write this book and share my understanding, experience, and knowledge with the innovation and business community at large. This book will benefit innovators, entrepreneurs, founders, managers, and executives who are trying to break through innovation barriers by avoiding common mistakes and getting answers about practical challenges.Continue reading→