This week I had lunch with a friend of mine who is in his early 30s. I couldn’t believe it when he told me he wasn’t on Facebook and he wasn’t twittering! Yup, that’s right, there is still at least one cool, hip, successful high-tech business person in Silicon Valley who is NOT hip-deep in these social networks. He asked me what benefit they produced, which is kind of like asking which advertising results in sales. Who knows! I just know that I have to be swimming in this ocean if I want to catch any fish. Watching from the beach just doesn’t cut it.
If you’re just playing, join whatever you fancy. But if you’re in business, here’s my opinion on the bare minimum social media marketing you have to be experimenting with while the whole SMM craze shakes out into what it will become:
1. Facebook – It’s not just for teenagers, and just because people use it for social reasons doesn’t mean businesses can ignore it. One of my highest quality contacts in the business world responds promptly to Facebook requests, but never responds when I contact him via email. You gotta transmit on the frequency people are willing to receive on. Check out Kimberly Wiefling and Scrappy Women in Business if you want a glimpse into my Facebook world.Continue reading