5 Ways Email Marketing Can Help You Grow Your Business

Contributed article in our business series. Enjoy! – Kimberly

Email marketing remains one of the most common marketing methods out there. It is a low cost way to market to customers with a high rate of return. Here are five ways email marketing can help you grow your business. All of them are within easy reach of every business utilizing email marketing, and none of them involve spamming your potential and current customers.

Use Email Marketing to Enhance Local Outreach

When someone talks about local outreach to potential customers via digital marketing, they initially think about local search engine optimization or sending messages to those customers in your marketing database and local area. However, you can use email marketing to improve local outreach. Continue reading

Internet Marketing Tips for New Startups in 2017

Contributed article in our startup series. Enjoy! – Kimberly

Internet marketing has changed a lot in recent years. Newer instruments such as social media and mobile apps are changing the way businesses connect with target users. More importantly, the market is very competitive, especially with internet marketing helping small businesses from around the world reach different market segments.

If you want to connect better with your audience in 2017, there are a few important things to keep in mind. In this part, we’re going to review the best internet marketing tips for new startups.

Focus on Relationships

Reach is just a number. Similar to old-school advertising, the pursuit for wide reach and amazing exposure is only a small portion of today’s internet marketing scene. What’s more important is building a deeper, stronger relationship with the audience; in the case of startups, the target users.Continue reading