Tag Archives: market segmentation

Tips on Connecting with Your Target Customers

Contributed article in our business series. Enjoy! – Kimberly

Today’s business climate is more competitive than ever, thanks in no small part to the advanced marketing power made possible by the Internet. With a simple but effective website, even the smallest companies and service providers can reach out to their target customers more easily than ever. But of course, it’s not as simple as merely launching a website and watching the profits pour in.

Instead, small and medium sized businesses keen to enhance their marketing efforts must make a focused effort to forge connections with their target customers. Doing so allows them to create marketing messages that resonate with potential buyers while ensuring that they are not investing in ad space that wastes money by placing those ads in front of the wrong eyes.Continue reading→

The Most Effective Way to Develop an Email Campaign

Contributed article in our business series. Enjoy! – Kimberly

While email marketing has been around for years, the way that marketers develop campaigns has evolved over the years. If you’re not an expert in this area then you would be forgiven for thinking that it is fairly basic . . . you write an email and send it to your list of contacts.

Years of research has gone into calculating the most effective way of developing email campaigns, and this research has shown that 77% of email marketing ROI came from segmented, targeted and triggered emails. So, just sending a “one size fits all” email is not going to get you the results that you are looking for.Continue reading→