3 Simple and Cost Effective Marketing Strategies for Your Small Business

Contributed article in our business series. Enjoy! – Kimberly

The very success of your business relies on marketing. Without the necessary influx of clients, you are not going to be meeting the profit margins necessary for your business to survive, let alone flourish and grow. As a small business, you need to build yourself a solid reputation as a reliable company with good quality service, and that can only be achieved by a well thought out marketing plan. There are many aspects of marketing, from the promotion of your services to public relations in the local and broader community, and therefore there are many different aspects you need to consider. If you are looking for affordable and effective advertising techniques, then here are a few simple and cost-effective marketing strategies to get you started.Continue reading

How to Attract More Clients to Your Law Firm

Contributed article in our business series. Enjoy! – Kimberly

Every law firm wants to attract more clients. While this can sometimes feel like a challenge, there are things you can do to attract additional clients to boost your firm’s success and revenue.

Create a Niche

Instead of specialising in every area of the law, you might be able to attract significantly more clients by becoming a leading expert in one legal area within your city, take a look at Horn Law in Independence, MO car accident lawyer, as the perfect example. Continue reading

5 Sure-fire Ways to Advance in Your Career

Business woman walking into arrow shaped door with bright light

Contributed article in our business series. Enjoy! – Kimberly

Whether you are seeking to climb the corporate ladder within your industry or looking for a new position with another company, there are ways in which you can advance quickly with just a little effort. Becoming proactive in your goals lets you take the reins, and before you know it that coveted position can be yours. Here are 5 sure-fire ways to advance in your career.

1. Networking for Meaningful Connections

There are so many ways in which to network that surely you can find one in which to make the connections you are looking for. From social media to volunteering in a cause that is meaningful to you, there are ways to meet new connections who are able to help you advance within your career. These may be executives of companies within your industry or peers who know of open positions. Besides making an impact on your community, society today is oriented towards ‘doing good’, and your volunteer hours logged will surely impress your boss!Continue reading