Contributed article in our business series. Enjoy! – Kimberly

Life can get a bit chaotic — between holding down jobs and caring for families there’s scant time to decode complex marketing messages. So clear and concise marketing is the most effective way to let customers know exactly what your business does — fast. Research proves that 62 per cent of customers are prepared to pay more for a simple experience and 61 per cent will recommend a brand if it has a clear proposition that saves them time. And big hitters like Aldi, Ikea and Amazon have built powerful reputations based on a core ethos of simplicity that informs their customer service, products and services. But smaller businesses also punch above their weight when it comes to clear offerings that solve everyday problems perfectly.

Here are four small businesses with simple propositions that customer love.Continue reading→