Contributed article in our entrepreneurial business series. Enjoy! – Kimberly
The design choices you make for your website, business cards, and brochures should be about more than just looking good. You want everything that bears your company logo and name to be about telling an engaging story that will draw people in and make them want to learn more about you. In this Huffington Post article on storytelling and design innovation, there’s a discussion about just this, and this story on the best and worst branding of 2014 also confirms: the best way to grab people’s attention is by telling them a great story.
You may find yourself wondering how you can tell a story through design choices, but as we’ve talked about in a previous blog post, it’s all about making sure that you follow some simple rules of design when you explain your products and services.
Keep Things Simple
Telling your story doesn’t mean that you need to write an epic about how you founded your business. The old cliché less is more is usually true.Continue reading