Contributed article in our business series. Enjoy! – Kimberly

Developing a line of successful products is no small task. There’s much that goes into the creation of physical goods and it’s a highly involved process. Many steps are required, which opens the possibility of something going wrong at any point along the line.

Here are some thoughts about how to avoid problems with products and what to do should they arise.

First, Research the Target Market

One of the biggest mistakes when creating a new product is not doing the market research first. Commonly, a triumphant decision is made that that “we can create this product” while making the erroneous assumption that the product is needed or wanted in the marketplace.Continue reading→