What is Design Thinking? A Powerful Methodology for Projects, but NOT “Thinking About Design”!

(Originally posted on projectconnections.com)

Why do simple and effective approaches to getting things done often become obscured by jargon? For example, way back in the last century when I worked at HP we experienced big changes in the business environment. 20140515-einstein-quote-kwiefling Although layoffs are common at HP these days, back then everyone I knew believed that HP had a “no layoff” policy. As offshoring became commonplace, it became clear that the lifetime employment contract was no longer viable. Executives and HR people started using terms like “career self-reliance” and “workforce resilience” — fancy phrases used to convey a pretty simple message: “You’re on your own when it comes to career development and job security.” Unsurprisingly, thousands of people were laid off over the next few years. Being laid off didn’t bother me nearly as much as seeing the reality of our situation needlessly obscured by buzzwords. I strongly believe that the terminology used in communicating the changes was unnecessarily complicated and indirect. Complex doesn’t necessarily mean complicated. I prefer to follow Einstein’s guidance to “make everything as simple as possible, but not simpler.”

Continue reading