Four Ways to Strengthen Your Law Firm’s Online Public Image

Contributed article in our business series. Enjoy! – Kimberly

A good reputation is everything to a law firm. Without a clean, trusting public image, your company could falter and fail, which is why carefully selected words and a spotless appearance can be the secret to success behind a fruitful firm. With the rise of companies using the internet to update and promote their image, stepping into the twenty-first century has never been so important to building a client base and a faultless public image. While this may seem daunting, there are simple, but effective, ways of promoting your firm’s successes. Here are a few of them.

1. Online Marketing

There are many benefits to having a strong internet presence, especially now, with more people turning to the Web when in need of advice – no matter how big or small the issue.Continue reading

Internet Marketing Tips for New Startups in 2017

Contributed article in our startup series. Enjoy! – Kimberly

Internet marketing has changed a lot in recent years. Newer instruments such as social media and mobile apps are changing the way businesses connect with target users. More importantly, the market is very competitive, especially with internet marketing helping small businesses from around the world reach different market segments.

If you want to connect better with your audience in 2017, there are a few important things to keep in mind. In this part, we’re going to review the best internet marketing tips for new startups.

Focus on Relationships

Reach is just a number. Similar to old-school advertising, the pursuit for wide reach and amazing exposure is only a small portion of today’s internet marketing scene. What’s more important is building a deeper, stronger relationship with the audience; in the case of startups, the target users.Continue reading

How Blog Owners Can Get More Blog Visitors to Return to Their Blog

Contributed article in our business series. Enjoy! – Kimberly

Do many of your blog visitors return to your blog on a regular basis? Getting repeat visitors to a blog should be the main goal of every blog owner. If you can do this, you are much more likely to build a loyal following of blog readers who will subscribe to your email lists, purchase your products and services or click on your advertising links. Below are some of the changes you can make that will lead to more returning blog visitors.

Royalty Free PhotoContinue reading

Still Resisting Social Media as “just for teenagers”?

This week I had lunch with a friend of mine who is in his early 30s.  I couldn’t believe it when he told me he wasn’t on Facebook and he wasn’t twittering!  Yup, that’s right, there is still at least one cool, hip, successful high-tech business person in Silicon Valley who is NOT hip-deep in these social networks.  He asked me what benefit they produced, which is kind of like asking which advertising results in sales.  Who knows!  I just know that I have to be swimming in this ocean if I want to catch any fish.  Watching from the beach just doesn’t cut it.

If you’re just playing, join whatever you fancy.  But if you’re in business, here’s my opinion on the bare minimum social media marketing you have to be experimenting with while the whole SMM craze shakes out into what it will become:

1.  Facebook – It’s not just for teenagers, and just because people use it for social reasons doesn’t mean businesses can ignore it.  One of my highest quality contacts in the business world responds promptly to Facebook requests, but never responds when I contact him via email.  You gotta transmit on the frequency people are willing to receive on.  Check out Kimberly Wiefling and Scrappy Women in Business if you want a glimpse into my Facebook world.Continue reading