Tag Archives: Target Customers

Startups: 3 Business Mistakes You Need to Avoid

Contributed article in our entrepreneurial series. Enjoy! – Kimberly

Starting a new business is an exciting but busy time. Your to-do list is as long as your arm, and unfortunately, you only have a limited number of hours each day to achieve them. It can be overwhelming, but you need to have the discipline and resilience to carry on and make an impact.

New entrepreneurs are vulnerable to making the same mistakes time over, and so you need to be vigilant that you don’t fall into the same trap. Here are three mistakes that you need to avoid.

  1. Not Understanding the Value of Money

Startups invariably have limited cash flow, and that means that money is at the forefront of every decision being made. New entrepreneurs typically fall into one of two camps: those that spend money freely to make more money and those that spend the bare minimum. You must understand the value of your money.Continue reading→

Tips on Connecting with Your Target Customers

Contributed article in our business series. Enjoy! – Kimberly

Today’s business climate is more competitive than ever, thanks in no small part to the advanced marketing power made possible by the Internet. With a simple but effective website, even the smallest companies and service providers can reach out to their target customers more easily than ever. But of course, it’s not as simple as merely launching a website and watching the profits pour in.

Instead, small and medium sized businesses keen to enhance their marketing efforts must make a focused effort to forge connections with their target customers. Doing so allows them to create marketing messages that resonate with potential buyers while ensuring that they are not investing in ad space that wastes money by placing those ads in front of the wrong eyes.Continue reading→