Tag Archives: Target Market

How to Best Avoid Product Problems and Handle Them When They Occur

Contributed article in our business series. Enjoy! – Kimberly

Developing a line of successful products is no small task. There’s much that goes into the creation of physical goods and it’s a highly involved process. Many steps are required, which opens the possibility of something going wrong at any point along the line.

Here are some thoughts about how to avoid problems with products and what to do should they arise.

First, Research the Target Market

One of the biggest mistakes when creating a new product is not doing the market research first. Commonly, a triumphant decision is made that that “we can create this product” while making the erroneous assumption that the product is needed or wanted in the marketplace.Continue reading→

Tips on Connecting with Your Target Customers

Contributed article in our business series. Enjoy! – Kimberly

Today’s business climate is more competitive than ever, thanks in no small part to the advanced marketing power made possible by the Internet. With a simple but effective website, even the smallest companies and service providers can reach out to their target customers more easily than ever. But of course, it’s not as simple as merely launching a website and watching the profits pour in.

Instead, small and medium sized businesses keen to enhance their marketing efforts must make a focused effort to forge connections with their target customers. Doing so allows them to create marketing messages that resonate with potential buyers while ensuring that they are not investing in ad space that wastes money by placing those ads in front of the wrong eyes.Continue reading→