Catalytic Mechanisms – Effortless Ways to Change Behavior for the Better

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For years I’ve been fascinated by something that Jim Collins labeled “catalytic mechanisms” in a 1999 Harvard Business Review article. The article, entitled “Turning Goals Into Results: The Power of Catalytic Mechanisms,” described how to powerfully influence people in organizations to change their behavior—easily, permanently, and nearly effortlessly. Recently a Volkswagen campaign called “Thefuntheory.com” rekindled my interest in the topic with their website dedicated to finding fun ways to change people’s behavior for the better, so I reread the HBR article and started pondering how this approach might be useful in influencing behavior on project teams. While I’m in the early phases of experimenting with catalytic mechanisms in my own work and life, I’m excited to share this with you so we can exchange ideas and all get busy transforming the planet for the better. (That’s my theme for 2010, and I have to admit it’s a bit daunting, so I can use all the help I can get!)Continue reading