A website can be the lifeline of any business, and yours is no exception. The explosion of the use of smartphones, tablets and other digital devices means that viewers can look for what they want wherever they are, and the first place they go to is the search engines. You want your website to appear in the first couple of pages of results, but to achieve this you need to know how to encourage visitors to your website. No visitors will mean a lower place in the rankings, but there are ways to make sure you get the numbers you need viewing your site.Continue reading
If you’re struggling to generate traffic (and leads) for your website, content marketing is your best bet. Not only that content marketing is cost-effective but it generates 3x more leads as compared to outbound marketing.
If you can write and create original new content on your own, then that means you won’t have to pay anyone for content marketing. That is great news! You’ll have full control of your strategy; you’ll be able to write your own content, distribute it, promote it, and drive traffic to your website (and converting that traffic into qualified leads).Continue reading