Contributed article in our business series. Enjoy! – Kimberly
With the recession now said to be safely behind us, many businesses are venturing out into new markets. Some are expanding locally while others are spreading their wings farther afield to foreign lands where there is virgin territory for their products and services. If you are a company director charged with leading your business into new markets, the following three steps are critical.
1. Give Your Team a More Localised Insight
When branching out into a whole new market, some people on your team may not understand the differences in language and culture. Continue reading