Contributed article in our business series. Enjoy! – Kimberly

Despite all the hard work that comes after it, it can often be the firmness of a handshake and the straightness of a tie that forms alasting impression in business relationships. First impressions are vitally important in everyday life as well as business, but where there are custom and profits on the line, it is even more crucial to get it right when it comes to getting an idea of you and your brand in the minds of those you work with. Here are some reasons why a good first impression is vital in business.

It Communicates Professionalism

Being smartly dressed or immaculately turned out for a 9 am business meeting communicates confidence and a steady hand is navigating the ship, whereas flying into the meeting one minute late with hair askew and shirt hanging out communicates unreliability and a liability to let down customers. This fine line is the line between planning ahead and being caught off-guard; making sure you’re always looking and acting professional will encourage people to do business with you and will avoid any awkward first impressions in which you tar your professional image.Continue reading→