Contributed article in our business series. Enjoy! – Kimberly

Today’s business climate is more competitive than ever, thanks in no small part to the advanced marketing power made possible by the Internet. With a simple but effective website, even the smallest companies and service providers can reach out to their target customers more easily than ever. But of course, it’s not as simple as merely launching a website and watching the profits pour in.

Instead, small and medium sized businesses keen to enhance their marketing efforts must make a focused effort to forge connections with their target customers. Doing so allows them to create marketing messages that resonate with potential buyers while ensuring that they are not investing in ad space that wastes money by placing those ads in front of the wrong eyes.Continue reading→