Transform your Creative Video Marketing Plan into Video Magic

Contributed article in our business series. Enjoy! – Kimberly

Are you trying to reach more customers with digital marketing campaigns? You can give life to your video content with the help of video magic. Video creation is beneficial for big companies and brands with an impressive budget. No doubt, video marketing is the best way to generate leads, get online sales, and build a fantastic reputation for your brand.

If you want to generate online interest, you have to add some exciting effects to your video. Some motions in your video message can make your content impressive. You can captivate your online audience by using the best slides from the business presentation. It is easy to transform your presentations into beautiful videos and GIFs. For your assistance, here are some tips to transform your creative video marketing plan into video magic.

Boost Engagement

If you want to get the attention of people, you can use animated videos. You will need educational videos for your audience to share the details of your product. Videos prove helpful to share a story compellingly and engagingly. A creative video is a unique method to humanize your brand. It allows you to build the credibility of your business and increase human trust.Continue reading

How to Ensure Your Company-Based Video Content is Reaching a Broad Audience

Contributed article in our business series. Enjoy! – Kimberly

When you take the time and energy, not to mention investing money in creating video marketing and advertising content for your company, you want to be sure it is reaching as broad an audience as possible. To do that, you need to find the appropriate channels to distribute your video, paying close attention to who the audience is, making sure it fits your key demographics.

So, what happens if you aren’t quite satisfied with your reach, and you’re questioning if you are in fact doing all you can to get your content out there? Here are some tips and advice that will help ensure your video content is reaching the broad audience you hoped for.

Understand It’s Not a One-Size Fits All Approach

One of the biggest mistakes companies can make is to assume video marketing is a one-size-fits-all approach. Continue reading

Lights, Camera, Get Me the Hell Outta Here!

scared-monkey.pngLast week I spent 3 days in a TV studio in Tokyo filming 7 hours worth of my maniacal approach to breakthrough leadership. The 14 thirty minute shows will first air on Japanese business TV, and then be available for all the world to see on a broad band learning channel associated with one of the most successful global business schools in all of Japan, Kenichi Ohmae’s Business BreakThrough organization.

When I met Mr. Ohmae he was sporting a painting of a little soldier on his fingernail, something entirely out of alignment with everything the “experts” had told me about stodgy old Japanese businessmen. (I guess the world is changing faster than the experts can keep up!) Now 10 years ago I would have considered this video opportunity a dream come true. But the only feeling that I had as I pushed my way through the teaming masses in the humid subways of Tokyo was complete and utter terror. “Make love to the camera.” my friend advised. I just hoped I’d get to be on top. Continue reading