Effective Marketing and Your Virtual Location

Contributed article in our small business series. Enjoy! – Kimberly

Almost without exception, your small business needs a virtual location, and that location is a website. What that location looks like and the factors that matter most to your type of business will determine exactly how you create your location. However, just like a physical store, there are some essentials that every virtual location must have.

You Need a Specific Address

You can’t just host a blog on a free site like Squarespace, Blogger, or WordPress. That is like telling someone that your business is located somewhere in a large city, but not telling them where. Google favors sites that have unique domain names.Continue reading

Effective Data Storage In Remote Environments

dreamstime_xs_32304795Contributed article in our business series. Enjoy! – Kimberly

A major concern for organizations with remote locations such as offices and branches (ROBOs) is providing an easy to manage infrastructure while ensuring application reliability. The amount of hardware required onsite is vastly reduced which is a major benefit for hard to reach locations such as weather stations, wind farms and oil rigs.

The concern with these wasn’t just providing IT to a remote location but whether it would stand up to the rigors of bad weather and fluctuating temperatures.

Virtualization to the rescue

The rise of software and its role in creating easy to manage and flexible IT resources has made a huge difference to organizations generally.Continue reading