Guest post in our health series. Enjoy! – Kimberly
The relationships that GP surgeries have with patients is very different from the standard business-customer relationship. After all, a GP surgery has a great deal of responsibility to protect the patients that use their services. However, this greater responsibility means that there is an even more pressing need for GP surgeries to provide the very best patient experience possible.
Photo by Anna Shvets from Pexels
Update Your Website
Technology has transformed the way that people live their lives completely, and, likely, patients will now be coming to your website for information rather than calling the surgery directly. Therefore, having a strong website that is secure, reliable, and easy to navigate is key to ensuring a high-quality patient experience from the first interaction.
You should make sure that your website design is intuitive, so it is easy to navigate. In addition, since over 50% of internet traffic is now coming from mobile devices, you will benefit from having a responsive website design to ensure all visitors can use your website, regardless of their device.
Offer Online Bookings
Studies have found that more than 60% of patients would prefer to book an appointment digitally rather than having to call up or visit in person. Investing in an online booking portal can help you to offer your patients what they want while also freeing up staff to focus on tasks other than appointment booking.Continue reading