Contributed article in our small business series. Enjoy! – Kimberly

Every business must develop a strong online presence to boost their brand awareness, encourage engagement, improve industry authority and increase sales. To maximize your success, we are providing four top tips for improving your online presence.

Website Optimization

Only 51% of small businesses currently have a website. This is despite 97% of consumers routinely searching for both products and services online. Any company hoping to boost their brand and sales must strive to create an aesthetically-pleasing, easy-to-use website that promotes their products, services, history and contact information.Continue reading→