Top Reasons Links are Important to Your Website

Contributed article in our business series. Enjoy! – Kimberly

Creating the perfect website for your business that attracts customers and generates buzz is not an easy task, in fact it’s a bit of a science. That’s exactly why so many people turn to professionals such as Click Intelligence to help them navigate the waters, figure out what works best, and how to get the most traffic possible. Probably you have been told that it’s important to include both internal and external links on your website. Chances are, unless you are from a digital marketing background, the idea of links is something that is a bit foreign to you. So, let’s break down some of the top reasons you want to include links on your website.

What is Link Building?

Before we look at the top reasons, it’s important to understand what link building is. Link building is tied to SEO, but many businesses aren’t taking advantage of it just because they aren’t aware of what it is. This is why hiring a professional digital marketing service can be so beneficial, as they are well aware of the importance of link building and how to use it properly.

Link building is all about finding backlinks that point back to your site. It helps to get your brand out there, create awareness and credibility, and increase your search engine rankings.

Improve Your Google Rankings

As you’re probably well aware, building a website that ranks high on Google is extremely important to your website’s success. It’s now getting harder and harder to increase your rankings, which makes links even more important. Links are one of the top ranking signals that Google uses in its search algorithm. Without them, you’ll have a hard time moving up in the rankings. Now, here’s the catch. Google is getting more and more picky about the links it recognizes. You need to be using links that add to your content and enhance the user’s experience. This means thought needs to be given to the links that you use.

Improve the Quality of Your Content

When you use outbound links, it helps your rankings once again, as it helps to describe what your focus is to Google, but it also works to increase the overall quality of your content. Pointing to outside sources, helps build credibility in your content, and start to create trust. You can choose to link to experts in the industry, blogs that help to drive home your message, etc.

Keep Visitors on Your Site

Internal links are equally important as they help to keep people on your website. By linking content to other pages on your site, you’ll be keeping visitors engaged on your own site. You may link to a blog post you’ve got elsewhere on your website, a contact us page, a pricing page, etc.

No Time Like the Present

If you have yet to embrace link building there is no time like the present to give it a go. The results tend to happen rather quickly, and over time you’ll find it’s easier and easier to build more links.